How We Got Here
Back in 2017, I was working as a financial planner in Sydney. Client after client would come in with the same problems – they earned decent money but couldn't figure out where it all went. The traditional budgeting advice wasn't sticking.
That's when I realized something important. People don't need another app or complicated spreadsheet. They need to understand their own spending patterns and build habits that actually fit their lifestyle.
"The breakthrough came when we started focusing on behavioral change rather than just number crunching. People began seeing results within weeks, not months."
By early 2018, we'd moved to Canberra and launched entexnovaiv with a simple mission: teach practical money management in a way that makes sense for real people living real lives.